In light of this evolution, parking managers, public transit managers, even car sharing managers should consider rebranding themselves as “Mobility Managers”. Mobility Managers leverage their particular platform, such as a parking facility, to capture a share, a piece of the customer journey. So what if it's just a share? Isn't it better to have a piece of something rather than all of nothing?Continue reading
David Pogue, personal technology correspondent for the New York Times, is tasked with the challenge of reviewing the continual torrent of new technologies. His analogy on their advances is apt. “Things don’t replace things; they just splinter,” Pogue said in his November 24, 2010 column. “I can’t tell you how exhausting it is to keep hearing pundits say that some product is the ‘iPhone killer’ or the ‘Kindle killer.’ Listen, dudes: The history of consumer tech is branching, not replacing.”Continue reading
Actually Count the Money - Everything going into – or out of – a count room should be counted. The vault at the failed FNBE is equivalent to our parking and transportation count rooms. A manager or supervisor should have been checking a count employee (like Ms. Myers) before and after the count to verify that no extraneous and unnecessary items (say, like baggies and tape) are going into the count room and nothing unauthorized (say, like cash) is exiting the count room. Continue reading
Those awaiting the imminent death of parking might want to keep the champagne corked a bit longer.
Reading breathless media accounts, you might be tempted to throw on a black veil, light some candles and make sure the funeral director is on the speed dial. Swarmed by biting Ubers, overdosing on parking taxes, strangled by congestion pricing and, of course, trampled by the oncoming hordes of autonomous vehicles, the parking industry is surely doomed to death by a thousand cuts.
But sometimes “getting cut” is a good thing, no?
Parking may indeed be disappearing, but it is not dying. Rather, parking is becoming a transparent component of a seamless journey to and from the mobility consumer’s destination of choice.
Like a bodybuilder, parking is shedding some fat and adding some muscle, in this case MaaS – “Mobility-as-a-Service”.
Parking professionals are realizing that while managing parking is sometimes akin to being marooned on a desert island, building bridges can end the isolation.
MaaS is just such a bridge, continuing what we have termed in the past, the “vertical integration of the parking experience”. But perhaps we should now coin a new term, the “vertical integration of the mobility experience”.
Some busy garage owners and managers do the same thing: they wait for their garage to “get a flat” before they understand how it was built in the first place. Like an owner’s manual, here are a few items relating to the construction of a deck that every garage owner or manager should know, do, or have handy.Continue reading