Sharing Excellence in Parking & Mobility Management
Parking Bulks Up, Adds MaaS: SpotHero and Moovit Announce Partnership
Those awaiting the imminent death of parking might want to keep the champagne corked a bit longer.
Reading breathless media accounts, you might be tempted to throw on a black veil, light some candles and make sure the funeral director is on the speed dial. Swarmed by biting Ubers, overdosing on parking taxes, strangled by congestion pricing and, of course, trampled by the oncoming hordes of autonomous vehicles, the parking industry is surely doomed to death by a thousand cuts.
But sometimes “getting cut” is a good thing, no?
Parking may indeed be disappearing, but it is not dying. Rather, parking is becoming a transparent component of a seamless journey to and from the mobility consumer’s destination of choice.
Like a bodybuilder, parking is shedding some fat and adding some muscle, in this case MaaS – “Mobility-as-a-Service”.
Parking professionals are realizing that while managing parking is sometimes akin to being marooned on a desert island, building bridges can end the isolation.
MaaS is just such a bridge, continuing what we have termed in the past, the “vertical integration of the parking experience”. But perhaps we should now coin a new term, the “vertical integration of the mobility experience”.