Sharing Excellence in Parking & Mobility Management
The coronavirus outbreak and subsequent lockdowns and social distancing has encouraged normally reticent wildlife to explore human space.
Here, from USA Today:
An African Penguin walks in the parking lot of an empty restaurant, close to popular Boulders Beach, in Simonstown on April 14, 2020, in Cape Town, South Africa. This beach is closed due to the continuing lockdown across South Africa, due to the COVID-19 pandemic. South African President Cyril Ramaphos prolonged by a further 14 days a three-week national lockdown aimed at curbing the spread of the COVID-19 coronavirus.
Perhaps he’s interested in some striping work?
(Image credit: RODGER BOSCH, AFP VIA USA TODAY & GETTY IMAGES)
In light of this evolution, parking managers, public transit managers, even car sharing managers should consider rebranding themselves as “Mobility Managers”. Mobility Managers leverage their particular platform, such as a parking facility, to capture a share, a piece of the customer journey. So what if it's just a share? Isn't it better to have a piece of something rather than all of nothing?Continue reading
David Pogue, personal technology correspondent for the New York Times, is tasked with the challenge of reviewing the continual torrent of new technologies. His analogy on their advances is apt. “Things don’t replace things; they just splinter,” Pogue said in his November 24, 2010 column. “I can’t tell you how exhausting it is to keep hearing pundits say that some product is the ‘iPhone killer’ or the ‘Kindle killer.’ Listen, dudes: The history of consumer tech is branching, not replacing.”Continue reading
Those awaiting the imminent death of parking might want to keep the champagne corked a bit longer.
Reading breathless media accounts, you might be tempted to throw on a black veil, light some candles and make sure the funeral director is on the speed dial. Swarmed by biting Ubers, overdosing on parking taxes, strangled by congestion pricing and, of course, trampled by the oncoming hordes of autonomous vehicles, the parking industry is surely doomed to death by a thousand cuts.
But sometimes “getting cut” is a good thing, no?
Parking may indeed be disappearing, but it is not dying. Rather, parking is becoming a transparent component of a seamless journey to and from the mobility consumer’s destination of choice.
Like a bodybuilder, parking is shedding some fat and adding some muscle, in this case MaaS – “Mobility-as-a-Service”.
Parking professionals are realizing that while managing parking is sometimes akin to being marooned on a desert island, building bridges can end the isolation.
MaaS is just such a bridge, continuing what we have termed in the past, the “vertical integration of the parking experience”. But perhaps we should now coin a new term, the “vertical integration of the mobility experience”.
The H2H2H Foundation is pleased to continue its longstanding support for the work of prolific author, blogger, consultant and academic Dr. Paul Barter of ReinventingParking.org and ReinventingTransport.org.
Hailed by Parking Magazine as a candidate to bear the mantle as “the next Don Shoup”, Paul is Australian by origin and now resides and teaches in Singapore.
He has consulted worldwide with numerous public and private entities on parking policy and has originated a number of groundbreaking thought pieces on parking management. These have included his concepts on “Walkable Parking” and the “RESPOND” model of parking management, which you can read more about on his website.
Paul is revving up his outreach with a new podcast slated to begin very soon. Anyone interested in parking policy on a municipal level would benefit from tuning in. Learn more and sign up here:
The podcast is free; however, we urge you to consider support of this nonprofit effort to spread best practices in parking and mobility management.
And if you are involved in urban transportation and mobility management, don’t forget to peruse his seminal work at ReinventingTransport.org.
The H2H2H Foundation is a nonprofit organization committed to “sharing excellence in parking and mobility management”,…Continue reading